12 February 2015

PURE London 2015

On Tuesday, I went to PURE London, which is a fashion trade show held in Kensington Olympia. It was much bigger than I'd expected, and I loved the calm atmosphere that the pale carpeted floors and glass ceilings brought.

First I went round all the different stands, and looked at all the beautiful clothing. The rails were all colour co-ordinated so naturally I went a bit mad with my camera.

I then went to a talk on the importance of bloggers for fashion brands. DisneyRollerGirl and My Bubba & Me were on the panel, and they discussed the pros and cons of brand collabs. 

The highlight of my day was the womenswear catwalk show. Trends for AW15 were showcased, featuring clothing from various brands that were showing at PURE. My favourite looks are featured below. 

The only thing I didn't appreciate about the day was the price of food and drink. A bottle of water was £2.25 *gasp* Next time, PURE - establish some price boundaries! 


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